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Promotional Modeling Basics
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What is A Promotional Model or Brand Ambassador?
A promo model, also known as a brand ambassador or spokesmodel, is a person hired by a talent or staffing agency to drive consumer awareness on a product, service, or brand. Promotional jobs are on the rise & becoming more popular than ever because they are convenient ways for people to make supplemental income. Stay at homes moms from college students can work as independent contractors on their on time and schedules by being apart of promotional assignments that are fun and unique.
Getting into promotional modeling is not challenging because all that it requires is seeking out staffing agencies, by simply googling “event staffing” or “talent agencies.” Hundreds if not thousands of national staffing agency websites will pop up. Signing up for these agencies are simple as filling out an on-line application and possibly submitting a photo (does not have to be professional headshots) that showcases your winning personality.
Anyone can be a promotional model if they have good work ethics, communication and organization skills, as well as a personable, positive attitude. Promo models and brand ambassadors need to be dependable and up for change because of the events and assignments that often are in urban and public locations that bring in diverse and live crowds.
While maintaining a clean, attractive appearance is essential for getting booked for jobs, you never have to worry about looking like a typical fashion model to get work. Unless a particular assignment requires a specific look, many people, both men and women ages 18-60 of all backgrounds can do promotional work.
Promotional Modeling BASICS 101
There are several different types of promotional work that you can get into depending on your skills and personality. Not every type of promotional work may be right for you, so make what you do a pleasant experience by understanding what each promo job entails.
1.Spokesmodeling or Tradeshow Models: These are models selected to promote a company or product for a high end show or convention. These models are generally the highest paid (on average earning $50+ per hr)because they must adhere to a certain look and professional standard.
A promo model, also known as a brand ambassador or spokesmodel, is a person hired by a talent or staffing agency to drive consumer awareness on a product, service, or brand. Promotional jobs are on the rise & becoming more popular than ever because they are convenient ways for people to make supplemental income. Stay at homes moms from college students can work as independent contractors on their on time and schedules by being apart of promotional assignments that are fun and unique.
Getting into promotional modeling is not challenging because all that it requires is seeking out staffing agencies, by simply googling “event staffing” or “talent agencies.” Hundreds if not thousands of national staffing agency websites will pop up. Signing up for these agencies are simple as filling out an on-line application and possibly submitting a photo (does not have to be professional headshots) that showcases your winning personality.
Anyone can be a promotional model if they have good work ethics, communication and organization skills, as well as a personable, positive attitude. Promo models and brand ambassadors need to be dependable and up for change because of the events and assignments that often are in urban and public locations that bring in diverse and live crowds.
While maintaining a clean, attractive appearance is essential for getting booked for jobs, you never have to worry about looking like a typical fashion model to get work. Unless a particular assignment requires a specific look, many people, both men and women ages 18-60 of all backgrounds can do promotional work.
Promotional Modeling BASICS 101
There are several different types of promotional work that you can get into depending on your skills and personality. Not every type of promotional work may be right for you, so make what you do a pleasant experience by understanding what each promo job entails.1.Spokesmodeling or Tradeshow Models: These are models selected to promote a company or product for a high end show or convention. These models are generally the highest paid (on average earning $50+ per hr)because they must adhere to a certain look and professional standard.
2.Product Demonstrator & In-Store Marketers: These brand ambassadors are selected to engage the consumer with live interaction on how a product works. oftentimes, these models participate in give-a-ways and free product samples, both food and drink.
3.Nightclub or Bar Promotors:These models are hired to drive mostly liquor and spirit beverages at various nightclubs and concert venues. Pay is high, but requires that models have a sexy look and must be able to work late nights/early mornings.
4.Street Teams & Guerrilla Style Marketing: Individuals often work as a team in order to drive consumer awareness on a brand, service, or product in high public traffic areas. While selling is never the motive, survey quotas and sign-up expectations are mostly the goal behind street teams.
How to Find the BEST Talent and Staffing Agencies
The best places to find promotional work is to go to craigslist and event speak. There you can find immediate positions that are available in areas around you. Some of the most popular national staffing and talent agencies are:
Event Staffing & Talent Agencies (nationwide)
1.Encore Nationwide (www.encorenationwide.com)
2.GCMarketing (www.gcmarketing.com)
3.Ascent Talent (www.ascenttalent.com)
4.On the Rocks Models (www.ontherocksmodels.com)
5.Attack! Marketing (www.attackmarketing.com)
6.Kandu Marketing (www.kandu-marketing.com)
7.Events and Promotions (www.events-promotions.com)
8.Promo Models (www.promomodels.com)
9.Productions Plus! (www.productions-plus.com)
10.Team Marketing USA (www.teammktgusa.com)
7.Events and Promotions (www.events-promotions.com)
8.Promo Models (www.promomodels.com)
9.Productions Plus! (www.productions-plus.com)
10.Team Marketing USA (www.teammktgusa.com)
Promo Model Basics
As a promotional model or brand ambassador, you are labeled an independent contractor so you must turn in a 1099 or W-9 Form in order to work. Keep in mind that you are eligible for certain tax write offs that include photoshoot/photo expenses, lunch meetings, mandatory wardrobe and hair expenses, office supplies, and car maintenance/mileage, parking expenses. Keep all receipts for taxing purposes.
Also, in order to be a successful promo model and brand ambassador, you must be organized and responsible. It is so important to invest in a good agenda book and planner to remember all assignment dates. Keep a working cell phone on you because many agencies will need to contact you at any given time to see if you re available for an assignment. GPS systems and reliable maps are suitable investments as you will be expected to travel a lot. Finally, having a good, positive attitude is essential for getting more call-backs. Always be professional and come to an assignment ready to work. Many agencies pride themselves on their quality staffing, and your good work can get you not only more work, but higher paid positions as team leads and travel managers.
As a promotional model or brand ambassador, you are labeled an independent contractor so you must turn in a 1099 or W-9 Form in order to work. Keep in mind that you are eligible for certain tax write offs that include photoshoot/photo expenses, lunch meetings, mandatory wardrobe and hair expenses, office supplies, and car maintenance/mileage, parking expenses. Keep all receipts for taxing purposes.
Also, in order to be a successful promo model and brand ambassador, you must be organized and responsible. It is so important to invest in a good agenda book and planner to remember all assignment dates. Keep a working cell phone on you because many agencies will need to contact you at any given time to see if you re available for an assignment. GPS systems and reliable maps are suitable investments as you will be expected to travel a lot. Finally, having a good, positive attitude is essential for getting more call-backs. Always be professional and come to an assignment ready to work. Many agencies pride themselves on their quality staffing, and your good work can get you not only more work, but higher paid positions as team leads and travel managers.
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