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Thursday, August 27, 2009

Promotional Modeling Basics


Don't live a little, live on fire
What is A Promotional Model or Brand Ambassador?

A promo model, also known as a brand ambassador or spokesmodel, is a person hired by a talent or staffing agency to drive consumer awareness on a product, service, or brand. Promotional jobs are on the rise & becoming more popular than ever because they are convenient ways for people to make supplemental income. Stay at homes moms from college students can work as independent contractors on their on time and schedules by being apart of promotional assignments that are fun and unique.

Getting into promotional modeling is not challenging because all that it requires is seeking out staffing agencies, by simply googling “event staffing” or “talent agencies.” Hundreds if not thousands of national staffing agency websites will pop up. Signing up for these agencies are simple as filling out an on-line application and possibly submitting a photo (does not have to be professional headshots) that showcases your winning personality.

Anyone can be a promotional model if they have good work ethics, communication and organization skills, as well as a personable, positive attitude. Promo models and brand ambassadors need to be dependable and up for change because of the events and assignments that often are in urban and public locations that bring in diverse and live crowds.

While maintaining a clean, attractive appearance is essential for getting booked for jobs, you never have to worry about looking like a typical fashion model to get work. Unless a particular assignment requires a specific look, many people, both men and women ages 18-60 of all backgrounds can do promotional work.

Promotional Modeling BASICS 101

There are several different types of promotional work that you can get into depending on your skills and personality. Not every type of promotional work may be right for you, so make what you do a pleasant experience by understanding what each promo job entails.

1.Spokesmodeling or Tradeshow Models: These are models selected to promote a company or product for a high end show or convention. These models are generally the highest paid (on average earning $50+ per hr)because they must adhere to a certain look and professional standard.
2.Product Demonstrator & In-Store Marketers: These brand ambassadors are selected to engage the consumer with live interaction on how a product works. oftentimes, these models participate in give-a-ways and free product samples, both food and drink.

3.Nightclub or Bar Promotors:These models are hired to drive mostly liquor and spirit beverages at various nightclubs and concert venues. Pay is high, but requires that models have a sexy look and must be able to work late nights/early mornings.

4.Street Teams & Guerrilla Style Marketing: Individuals often work as a team in order to drive consumer awareness on a brand, service, or product in high public traffic areas. While selling is never the motive, survey quotas and sign-up expectations are mostly the goal behind street teams.


How to Find the BEST Talent and Staffing Agencies

The best places to find promotional work is to go to craigslist and event speak. There you can find immediate positions that are available in areas around you. Some of the most popular national staffing and talent agencies are:

Event Staffing & Talent Agencies (nationwide)


1.Encore Nationwide (www.encorenationwide.com)
2.GCMarketing (www.gcmarketing.com)
3.Ascent Talent (www.ascenttalent.com)
4.On the Rocks Models (www.ontherocksmodels.com)
5.Attack! Marketing (www.attackmarketing.com)
6.Kandu Marketing (www.kandu-marketing.com)
7.Events and Promotions (www.events-promotions.com)

8.Promo Models (www.promomodels.com)

9.Productions Plus! (www.productions-plus.com)

10.Team Marketing USA (www.teammktgusa.com)
11.Fusion Marketing (www.fusionmarketing.com)
Promo Model Basics

As a promotional model or brand ambassador, you are labeled an independent contractor so you must turn in a 1099 or W-9 Form in order to work. Keep in mind that you are eligible for certain tax write offs that include photoshoot/photo expenses, lunch meetings, mandatory wardrobe and hair expenses, office supplies, and car maintenance/mileage, parking expenses. Keep all receipts for taxing purposes.

Also, in order to be a successful promo model and brand ambassador, you must be organized and responsible. It is so important to invest in a good agenda book and planner to remember all assignment dates. Keep a working cell phone on you because many agencies will need to contact you at any given time to see if you re available for an assignment. GPS systems and reliable maps are suitable investments as you will be expected to travel a lot. Finally, having a good, positive attitude is essential for getting more call-backs. Always be professional and come to an assignment ready to work. Many agencies pride themselves on their quality staffing, and your good work can get you not only more work, but higher paid positions as team leads and travel managers.

6 comments:

  1. There is one other type of Promotional Model and that is…

    5. Atmosphere or Ambiance Models: These are models selected simply to be part of the atmosphere at an event. There job is to meet and greet the guests and make them feel at home and welcome. Often they are given uniforms and sometimes they are requested to serve or bartend. The interaction is very engaging allowing the customer to create an emotional connection with the brand.

    also, i have worked for 2 of the companys on the list of 11 but the one i am now getting most of my work from would be PUSH MODELS it used to be AZ models or Scottsdale Models or somthing like that... These guys are good you should add them.

    12. PUSH MODELS (www.pushmodels.com)

    Thanks and GOOD LUCK!

    ASHLEY

    ReplyDelete
  2. Top Dollar Rates for Special Events

    NCiM - a national marketing company with a local presence that specializes in retail store product demonstrations is looking for part-time demonstrators to sample out national brand products to consumers in local grocery stores. If you enjoy working with the public and would love some extra cash while having fun, this is for you!

    Product demonstrators work in grocery stores close to their homes. The duties include distributing product samples to consumers and informing them about the product and the promotion that the manufacturer or retailer is conducting. There is a wide variety of product types and brands that the demonstrator has the opportunity to work with when doing demonstrations.


    Your status with us would be as an Independent Contractor. Our Independent Contractors enjoy:

    Pay rates anywhere from 9.00-14.00$ an hr depending on event type, we pay daily
    Flexible weekend shifts with no nights! You only work the days you schedule to work. The shifts are 6 hours with a 30 minute paid break; hours are usually 11-5, but may be different per event. Days will vary but mostly weekend shifts.

    Requirements for Professional Product Demonstrating:

    Must be 18 years of age
    Must have dependable transportation
    Must be a very outgoing, sales oriented professional
    Must have internet access and valid email
    Must be able to read, write and communicate clearly
    Must be able to stand at least for 6 hours
    Must have some food experience

    If interested in finding out more about this opportunity please go to our website www.ncim.com and click on demonstrator opportunities

    ReplyDelete
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    Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.
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  5. thanks ladies for your helpful hints!! I will post to advertise NciM!!

    ReplyDelete
  6. cash making oppturunities







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